Inter-School BAKED CLAY POTTERY PAINTING CONTEST 2004 - 2005
in Kolkata and the neighbouring districts of North & South 24 Pargannas, Howrah.

Conceptualized, researched and implemented by :

DEEP BANERJEE - Marketing Strategy & Support Services Consultant, Marketingpundit.com.

Supported by :

Rasna Shake Up; ScholarPublishing House; Goodlass Nerolac Paints; Yummy Foods; Kidz Flix (89 Cinemas); Ved School Management Software; Power FM and others.

Each of the sponsors have a varying role to play in execution of the contest.

Duration :

Actual contest period : August 2004 – December 2004

Objective :

• Promote consciousness about ENVIRONMENT and a burning SOCIAL ISSUE (viz. Tiger). The event has been aptly named "SOCIALLY SPEAKING ....".
• To test the children’s creativity in an unusual drawing/ painting contest.

Terms and conditions :

• More than 40 topnotch schools (located in Kolkata Pin Code areas and the neighbouring districts of North & South 24 Pargannas, Howrah and Hooghly) and a total of over 15,000 students participated in the contest.
• As far as students or schools are concerned, no participation fee or proof of purchase of any product or service was required to participate in the contest.
  Participating schools had to give us an ‘intention of participation’ in writing on the school letterhead.
  Posters and banners of supporting companies announcing the contest was put up at strategic locations in participating schools for a minimum period of 7 days.
• Eligibility: The contest was open to children in 2 class groups, viz. Classes 3 – 5 & Classes 6 – 8.
• Participants' identity: A participation form had to be mandatorily filled up by each participant. The form was available with the school authorities atleast 3 days prior to the intra-school contest. The form could be taken back home and the filled in form was returned to the school authorities prior to the date of the intra-school contest in school.
  Venue: The intra-school championship was held at the school premises.
• Date: The dates for the intra-school contest was decided by the school authorities.
  Participating students had to procure their own Hard Baked Clay Thali (Plate) of approx 10” diameter. The said piece of pottery was easily available at about Rs.3 - 5 a piece. Drawing/ Coloring material had to be procured by the participants.
  Topics (Intra-School round): For the intra-school round of the contest, the suggested topic was TIGER. Schools announced the topic to participants 6 – 10 days prior to the event.
  
• Each participant had to draw/ paint on the Clay Pottery at school in a maximum of 2 hours on the dates decided by the school authorities. The contest could be held in the school over 2 or more days.
  
• Schools were not allowed to conduct the intra school round of the contest without informing us in writing of the exact date(s) and time. Representative(s) from the supporting brands were present at the schools while the contest was in progress in the school.
  
• The first 4 participants from each of the class groups (viz. Classes 3 – 5 and Classes 6 – 8) were ranked by the school authorities after the intra-school round of the contest. The intra-school results had to be officially communicated to us within 7 days of holding the competition in school. Creativity of the participants and the neatness were the most important criterion for selecting the intra-school winners.
  
• Only the winning entries of the first 4 rank-holders from each of the class groups from every school were collected/ retrieved by us for selecting the inter-school winners.
  
• There was no separate inter-school round of the contest.
  
• The judging for the inter-school winners was done by representatives of the various sponsors & others.
  
• Participants who were not selected for the inter-school judging, could carry back their entries (i.e. the drawings on the clay plates) from school.
  
• Gifts / Certificates / Trophies in kind will be awarded to as many contestants / schools as possible. No cash prizes will be awarded.
  
  

Results :

• The inter-school results was announced on 15th February 2005.
• The results was announced in the website.

Gifts, certificates :

Gifts, certificates will be awarded to a large number of participants. These will be handed over at the respective schools in April 2005.

CONTEST SCHEDULE

CONTEST RESULTS